When times get tough, turn to free grassroots marketing and relationship-building to help you weather the challenges, Chicago broker Julie Busby writes.
In these times, double down — on your skills, on your knowledge, on you. Join us Aug. 8-10 at Inman Connect Las Vegas to lean into the shift and learn from the best. Get your ticket now for the best price.
As they say, “When times get tough, the tough turn to grassroots marketing.” OK, maybe they don’t say that, but we do at Busby Group.
The 2023 market’s theme so far, for us in Chicago, is volatility. We have experienced many highs and lows since January, though it is possible that we are in the midst of a plateau now.
My response to a volatile market is always the same: Stable and consistent marketing, focusing on those who have to move, not just those who want to move. This year, our marketing has leaned heavily toward grassroots, inexpensive or free, and we have seen some of our best results. Here is an overview of what worked best for us.
Build agent relationships
In a volatile market, relationships with other agents are more important than ever. Call, email or text agents in your area to share listings you have coming, share what your current buyers are looking for plus brainstorm ideas based on the new marketplace.
Host an event just for agents — we usually host at a listing and brainstorm market ideas. It’s a win-win. Plus, expand your broker network nationwide. This way you have more opportunities to refer back and forth and share ideas. We have put together several transactions this year through our deep relationships.
Leveraging existing events
My team and I are always looking for creative ways to market our brand and listings and stay in touch with our sphere, especially in a shifting marketplace. Leveraging existing community events is a great way to do all of the above, plus it is more cost-effective than a standalone event — and you reach more people.
Some examples of…