The verdict is in — the old way of doing business is over. Join us at Inman Connect New York Jan. 23-25, when together we’ll conquer today’s market challenges and prepare for tomorrow’s opportunities. Defy the market and bet big on your future.
You don’t need to visualize you’re a buffalo, make a thousand cold calls or get up at 4 a.m. to jump in an ice bath while slamming an energy drink to be successful with prospecting.
Chasing that white rabbit without a map or a plan can leave you frantic and frazzled. If the past few months have taught me anything, I think Gen Z and burned-out millienials have it right. A viral TikTok trend shows that these workers are embracing the “soft life,” which prioritizes rest and being at ease, not hustle culture.
Prospecting for new clients is personal, and if aggressive hustle tactics are not your jam, you may want to try gentle or plush prospecting. Plush prospecting doesn’t involve harassing consumers to work with you. It focuses on curating your audience and building long-term relationships. With plush protecting, you are using smart research to communicate, connect and find ready clients to work with. It’s basically prospecting for introverts.
I’ve been there and done that with hustle culture. It did not serve me well. Now the “grind” seems more like a toxic ex who drags you down, instead of a partner willing to help see you through. Here’s how I’m shifting my focus to connect with consumers and boost my pipeline for the spring.
You need to calm down. You’re being too loud
I have learned that when I’m upset or things seem extra chaotic, it takes a ton of self-discipline to find some quiet space to work things out. To get into a good head space for plush prospecting, finding some calm and focused energy to bring to the conversations and messages you are trying to cultivate are important.
Many gurus are pushing to double down, push through and go the extra mile right now. That’s…