The beauty of events is that your options are endless for creating an inspiring, authentic and meaningful way to connect, broker Pam Blair writes.
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Events have been the backbone of my business for over a decade. You would think that after hosting over 100 successful events I would step into the next one with confidence and ease. It just doesn’t seem to work that way.
My mind has endless objections.
- I don’t have the time.
- It takes SO much energy
- I don’t have the money
- What if no one comes?
There is potential truth in all of these “what ifs,” but my experience is that events are a powerful way to connect with clients and community on any budget with any amount of time and, yes, the people will come.
My 3 pillars for hosting a successful event are simple
- Authenticity: Any event that I create must be in alignment with my brand or values. It must reflect me in an honest and sincere way. This ensures that I feel comfortable in creating it and being in it. It will attract like-minded people with whom I want to spend my valuable time.
- It’s about them: My events are always about those who attend. I must know my audience and who I want to attract. My message is one of gratitude toward my clients and community. The event is a symbol of giving back.
- Trust: Despite the doubting voices inside my head, I remind myself that it is not about the number but the quality of people who attend. I practice knowing that whoever is supposed to be there will come and those who are not supposed to be there will not. I look for the perfection in the experience.
Events can be time-consuming and expensive, but they don’t have to be. Below are three…