LONDON — “This isn’t a bag, it’s a Baguette,” Carrie Bradshaw pleads to her robber in Season Three of “Sex and the City,” which has recently been revived for Netflix and being discovered by a whole new generation — mainly Gen Z.
The Fendi bag in question in most of the series is the Baguette that was first introduced by Silvia Venturini Fendi in 1997 inspired by Parisian women carrying their baguette breads under their arms.
The Baguette is Bradshaw’s bread and butter in the hit HBO series. When she has an opportunity to buy her apartment, she comes to the conclusion that she’s going to be “homeless. I’ll be a bag lady. A Fendi bag lady, but a bag lady.”
Carrie Bradshaw’s Baguette by Fendi goes on view during “Bags: Inside Out.”
Getty Images
In the bag’s 27-year history, it has gone onto cementing itself as a signature accessory of the Italian luxury brand, driving a lucrative business and selling more than a million bags since its inception.
Fendi was the first luxury brand to loan “Sex and the City” its pieces which then opened doors for more brands to come into the show after proving to be so popular.
Like any trend, the Baguette bag’s popularity trickled down to the counterfeit market and was temporarily discontinued for its waning popularity.
Sarah Jessica Parker at the Fendi 25th Anniversary of the Baguette at Hammerstein Ballroom on Sept. 9, 2022, in New York City. Photo by Sean Zanni/Getty Images for Fendi
Getty Images for FENDI
In 2014, Fendi launched the My Baguette app, allowing fans of the bag to customize their own version with Venturini Fendi choosing a winner for Baguette of the Month.
The Rome-based luxury company relaunched the bag for spring 2019, hinging on the concept of friendship —…