Event planning is about more than space and catering. Let Liane Dutton guide you through developing an effective call to action and measurable outcomes to ensure recruiting success.
April is Teams Month here at Inman. Adding nuance on top of our weekly Teams Beat email newsletter, we’ll serve up top insights from the best team leaders across the country as we dig deeper into what it takes to build a team, scale it, and even leave one.
As the event producer for a top real estate brokerage for half a decade, and as a seasoned event marketing professional for 20 years, I can attest that planning recruiting events can feel like a hustle.
Teams and brokerages have an incredible pool of talented agents who are curious, but sometimes reluctant to take a recruiting call for that next partnership opportunity. As natural networking creatures, the right kind of face-to-face interactions play a magical role in providing an environment for discovery and alignment between you and your recruiting pool.
Events, training sessions, workshops, masterminds and social gatherings are proven places for you to truly show the culture of your brokerage and provide a clear picture of the value you can bring to their business.
Agent recruiting is the backbone of growth for your team and brokerage, but it can be challenging, costly, and requires time and effort. In order to attract the ideal agent to your team or brokerage, here are a few ways to attract and retain the best of the best to your team using the right events strategy.
Know who you’re after
Before you begin investing in recruiting event efforts, you should know what you’re looking for from your ideal candidate. Identify the agent profile that will best fit your team using DISC or MBTI, and take the time to study their strengths for the culture-adds to your team. Take your time to understand the profile of your targets, and how they can best benefit from your brokerage and team efforts.
Take the opportunity…