PARIS — After 20 years together, Dior and Charlize Theron are taking their relationship to the next level.
The longtime face of its bestselling women’s scent J’adore, the South African star is stepping into a new twin role as ambassador for high jewelry and skin care, a first for the French fashion house, WWD has learned exclusively.
“It’s exciting to start this chapter in a longstanding partnership with Dior. Over the past 20 years, it’s been an honor to collaborate creatively with the house as the face of J’adore,” Theron said in a statement.
“I’m proud of all we have been able to create together and to be joining Dior in celebrating the beauty of jewelry and skin care. I’m looking forward to what’s to come,” the Oscar-winning actress added.
It marks the latest shakeup in Dior’s ambassador ranks, following the recent nomination of Spanish singer Rosalía as a global ambassador and face of its new campaign for the Lady Dior handbag.
Theron will be the first Dior ambassador for high jewelry, and is expected to showcase the most exclusive pieces designed by Victoire de Castellane, artistic director of Dior Joaillerie for the last 25 years, sources said.
“Charlize is an icon and is the perfect representation of the alliance between arts, craftsmanship and dreams magnificently embodied by the jewelry created by Victoire de Castellane for the house of Dior,” said Delphine Arnault, chairman and chief executive officer of Christian Dior Couture.
Previously, Dior’s jewelry campaigns have spotlighted its fine jewelry collections, with Elizabeth Debicki coming on board in 2021 to front ads for its La Rose Dior line, and Jenna Ortega repping the Rose des Vents range since last year. Meanwhile, Theron appeared in a campaign for the Dior VIII watch launched in 2011.
She will become the first actress to represent Dior skin care since Sharon Stone, who signed on in 2005 as the face of the…