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The house next to me isn’t selling. It’s surpassed 100 days on market, above the 63-day median, and the price has already “been improved” once by $100,000!
There’s no need to mention the specific brokerage or agent listing the home, but suffice it to say that despite a strong local reputation, I don’t think they’re doing a very good job.
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There’s no telling what my neighbor has authorized them to do in terms of marketing, but it’s clear she wants it sold, evident by months of internal improvements prior to listing and by her recent visits to tidy up the landscaping.
The home is empty and barren of decor. It also doesn’t boast a particularly intriguing floorplan. This is a byproduct of our town’s older inventory and it not being legally incorporated until the early 1990s, which meant that owners could do what they wanted with a home, and many did.
The region’s boom as a mountain resort market eventually impacted homeowners’ concern for property values and created unrealistic expectations for out-of-town buyers who expected every home to be “mountain modern” and ski-town chic.
Good or bad, agents need to do what they can to make the home meet these expectations.
Thankfully, even when a home doesn’t meet buyers’ hopes, there are a number of virtual staging companies that can at least give aspiring buyers an idea of what the house could be.
8 virtual staging companies that can help get the deal done
Virtual staging is becoming an increasingly easy and affordable way to market a stale listing. Here are a number of software companies that excel in making empty homes meet market expectations.
Box Brownie
These guys have been at it for a long time now, and established the rapid turn-around model for…