LONDON — Miu Miu is once again the hottest brand in the world, said shopping platform Lyst.
Overturned by Loewe in the second quarter of 2024, Miu Miu returned to the top spot in Lyst’s hottest brands ranking in the third quarter with searches jumping 30 percent quarter on quarter on the site, which has 15 million monthly active users.
Lyst hottest brands for third quarter 2024.
Couetesy of Lyst
Miu Miu ranked in fourth place in terms of social media exposure during the spring 2025 Paris Fashion Week, according to Launchmetrics data. Fashion search engine Tagwalk said Miu Miu is one of the most searched brands. The same aesthetic also dominated the runways during Shanghai Fashion Week, local buyers said.
Willem Dafoe on the runway at Miu Miu spring 2025.
WWD via Getty Images
The brand’s spring 2025 show drew a starry crowd with South Korean singer South Korean singer Jang Won-young, Chinese actresses Liu Haocun and Zhao Jinmai, Japanese star Tsubasa Honda, Camila Cabello and Kiernan Shipka in the front row, and Sunday Rose Kidman Urban, Alexa Chung, Cara Delevingne and Willem Dafoe on the runway.
Alaïa, The Row, Coach, Jacquemus, Gucci and Coach moved up in the Lyst ranking, while Loewe, Bottega Veneta, Versace, Moncler and Balenciaga fell.
Alaïa saw a swift ascent, jumping 12 places and landing in fifth. Lyst said demand for the brand rose 51 percent this quarter, as customers are responding to the sensuality and craftsmanship of Pieter Mulier’s collections.
A preview look at Alaia spring 2025.
Kelly Taub/WWD
The brand’s high-profile spring 2025 fashion show at the Guggenheim Museum in New York at the beginning of September likely fueled its…