In the latest episode of the RealTrending podcast, Amy Stockberger — broker-owner of Amy Stockberger Real Estate — joins Tracey Velt for a tantalizing conversation that covers her teamerage’s unique “Lifetime Home Support” model and other ways that agents can provide value to home buyers and sellers.
This interview has been lightly edited for length and clarity. The conversation kicks off with a window into Stockberger’s past and her early involvement with real estate.
Amy Stockberger: I was a buyer’s agent, then I decided that wasn’t for me. I had my sister come join me almost immediately, started a team with her and a part-time assistant, and then we started growing.
Since then, we’ve been the highest-producing team in our state, and we’ve been lucky enough to keep on growing and serving in the Sioux Falls, South Dakota, area.
Tracey Velt: Tell me a little bit about your “Lifetime Home Support” model and how it transformed your approach to real estate.
Stockberger: In 2014, I noticed a major hole in our business. For the amount of clients we were serving, we weren’t getting that repeat and referral business. We created a serve-serve-serve-sell system for every step of the home buying and selling process.
Velt: What are some of the key tenets of this model?
Stockberger: First, we added a moving truck. The second thing we did was our party and tool shed. I was providing service to them, outside of just that real estate need, to stay top of mind and make sure that I was helping them in everything they needed.
Velt: How do you encourage your current or past buyers and sellers to actually use the services that you’re offering?
Stockberger: It’s very omnipresent. It’s one of the first things we’re going over. On top of that, has anybody shown you how the buying process works, or what’s new in the industry? We go through…