Amer Sports Inc. has high hopes for its Arc’teryx brand — and Wall Street approves of its star-power status.
The parent of Arc’teryx, Salomon and Wilson Sports, among other brands, held its first Investor Day meeting last week since its initial public offering where chief executive officer Jie Zheng said Amer is expected to “deliver another very strong third quarter results across all three segments, led by continued exceptional growth from Salomon Softgoods and an Arc’teryx acceleration.”
While the company in 2024 doubled the size of its overall business to over $5 billion, helped by direct-to-consumer (DTC) channels that represent about 50 percent of Amer’s business, versus just 15 percent in 2020. Also a contributing factor has been the acceleration of Amer’s business in the China markets. But the brand with star power is Arc’teryx, which reached $2 billion in sales last year. While Salomon is “becoming the fastest-growing outdoor sneaker brand in China right now, Zheng said “Arc’teryx has become the No. 1 outdoor brand in China markets since 2024.”
“Arc’teryx is special,” the brand’s CEO Stuart C. Haselden told investors. “We do not see a direct competitor for Arc’teryx in how we’re positioned. We span three distinct market segments. We are the pinnacle of the outdoor market. We compete and win share in the luxury and premium outerwear segment.
Haselden said Arc’teryx has a very large total addressable market, with the potential for the brand reaching a target of “$5 billion [in five years] in top-line sales by 2030. The potential of this brand is well beyond that. It’s a compelling growth story.”
He said the building blocks for the brand’s business over the next few years are “across channels, geographies and categories.” The brand’s focus is on the mountain athlete in climb, snow and trail sports.
“The world does not need Arc’teryx to make…