This time of year marks a pivotal shift for Boston real estate agents who defy the conventional belief of a slow market. To become a top producer one must consider all options and examine every minute detail. Real estate platforms and full stack real estate ecosystems should be explored to understand their true differences. Perhaps all you need to turn the winter months into your most lucrative period is a change of strategy and thinking. Maybe your having a bad season – but what if it wasn’t your fault and instead your technology stack offered by your broker? With advancements happening in real estate at a record pace it might be time to consider AI-driven, hyper-local technology stack that allows agents to work smarter, seize overlooked opportunities, and dramatically outperform competitors stuck in outdated traditional systems. The days of listening to your technology deficient sales manager saying “call expired sales listings” or “work your sphere of influence” could be coming to a rapid end. Savvy real estate professionals are embracing expanding their playing field to generate more revenue in shorter periods of time. Why do some agents crush it while others fail? Let’s examine how some companies embrace technologies and crush it while others get left behind.
The trend of most traditional real estate agents in Greater Boston during the late fall or winter is to take a long vacation and/or shorten their standard prospecting and work routines. Many sales managers often tell their agents to take up other jobs or drive for Uber until the spring sales market returns. Listening to any sales manager or broker with a limiting mindset or lacking technology development experience might be a big part of your problem. Perhaps if they knew better you would do better? What if losing closing momentum…