From luxury listings to dramatic home makeovers, Netflix’s expanding lifestyle lineup is beginning to look unmistakably HGTV-inspired.
In recent years, the streaming giant has steadily built out its home and real estate catalog, adding fan-favorite series like “Selling the City,” “Owning Manhattan,” “Selling the OC,” “Selling Sunset,” and many more.
As Netflix has more than doubled down on real estate reality TV, HGTV has moved in the opposite direction.
The longtime home-renovation network has significantly scaled back its lineup, recently cutting shows such as “Bargain Block,” “Married to Real Estate,” and “Christina on the Coast.”
Once the go-to destination for renovation and design television, HGTV now faces competition from an unlikely successor—raising the question: Is Netflix the new HGTV?
The shift reflects broader changes in viewer habits, as audiences increasingly turn to streaming platforms for the kind of comfort TV that once defined cable.
The streaming service first tapped into the home improvement and real estate makeover realm in 2018 with the series “Stay Here.”
One year later, “Selling Sunset” premiered on Netflix and quickly rose to the platform’s No. 1 watched series.
After “Selling Sunset” became a breakout hit, the streaming service tightened its grip on the real estate reality genre with many spinoffs, including, “Million Dollar Beach House” (2020), “Selling Tampa” (2021), “Selling the OC”(2022), “Selling the City”(2025), and “Owning Manhattan” (2025).
The success of these shows prompted Netflix to build out a mini-franchise and a broader real estate slate, making it a go-to destination for bingeing real estate TV.
In recent years, Netflix has unquestionably reached a larger audience than the majority of…