Shaffer said the decision to join Real reflects broader pressures facing independent brokerages.
“It’s getting more difficult for independent brokerages to compete, and I realized we needed to make a change,” Shaffer said. “As I began following Real, what the company stands for really resonated with us. ‘Work Hard, Be Kind’ is exactly what we teach and live at Good Company. From the start, Real felt like home.”
Shaffer earned his real estate license at 19 and began working full time as an agent in 2009. Before launching Good Company, he led one of the largest teams by agent count within an international real estate network.
Tamir Poleg — chairman and chief executive officer of Real — said the company views the move as an expansion of its footprint in Michigan.
“We’re excited to welcome Jim and the entire Good Company organization to Real,” Poleg said. “Jim is a proven leader who has built an exceptional brokerage rooted in culture, growth and agent success. His decision to join through our Private Label program highlights the value we provide to independent brokerages looking to scale while staying true to who they are.”
Real’s Private Label program allows brokerages to retain their existing brand names while operating within Real’s platform.