The beginning of the year is a popular time to set/ reinforce goals you promised yourself nearly two weeks ago such as: career advancement, greater income, fitness or personal goals. As 2022 begins, a good majority of people start introspecting their career and financial opportunities. More than ever, people are leaving their old workplaces in search of higher pay, flexible hours, and greater opportunities for growth. Real estate offers all of that, so being a real estate salesperson is a popular new career choice. With increased competition from more people entering our industry, it’s forcing seasoned real estate agents in Boston to contemplate whether they can reach their goals in their current office based on their existing technologies and business practices.
So, what’s the biggest obstacle for experienced real estate agents in Boston that can’t meet their goals?
Technology.
In some ways, the real estate industry has lagged behind other business sectors when it comes to widespread implementation and advancement of new technologies. This foot- dragging partially stems from a reluctance to adjust methods that are seemingly “working fine” when everyone can clearly see client interaction patterns are changing. It’s also the lack of confidence and technical know-how of traditional brokerages not wanting to spend money to help their agents. Finally, most brokerages simply don’t spend enough resources on custom applications specific to their real estate market to help their agents get an abundance of leads. Having a national brand supposedly “back you” but not deliver unique and innovative local systems that increase your effectiveness is a recipe for mediocrity at best.
The digitalization of business practices since the early 2000s has increased the need for transparency and accuracy in data and created a far less patient consumer base. This has, of course, been further accelerated by the COVID- 19 pandemic. Today, if consumers are on the right real…