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There are several different ways to do this business, but there are certain truths that are foundational to any successful real estate business. When these seven truths are understood and applied to your business, success will follow.
1. A growing database is a healthy database
The foundation of success in real estate begins with the accumulation of a group of people for whom you can add value and with whom you can build relationships. The state of your database, whether growing or stagnant, is the best way to predict the growth of your future business. Do you have a systematic plan of action to add people to yours?
Your database should be a collection of everyone you know who might buy or sell real estate in the future. It should be growing through the addition of new people and through deepening the existing relationships you have. It should include your family, friends, neighbors, every person you know who owns a home and anyone you pay for services, from doctors to dry cleaners.
It should be growing with the addition of new people on a regular basis. This could be through online lead generation, people you meet in the community, and anyone you speak to about real estate for the first time.
The deepening of your existing relationships comes through communication, whether in person, digitally through email, or through phone calls. The database houses all the contact information for the people you are staying in touch with. It also grows by the documentation of each conversation you have through the notes you make that can be referenced in the future to help you better serve them.
If you allowed me to inspect your database, I feel confident I could predict what you can expect from your business in the future.
2. Consistency increases conversions
Statistics show it takes consumers five to seven impressions before they recognize a brand. In your real estate business, you are the brand….