This weekend is the perfect time to go a little over the top with Halloween decorations, put on your costume, hand out candy to the neighborhood children and generate a little buzz for your business.
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Who doesn’t love a little spooky season? This weekend is the perfect time to go a little over the top with boo-tiful Halloween decorations, put on your eerie-sistible costume, and get ready to hand out treats to the neighborhood children who’ll be goblin candy all night.
But what does this have to do with marketing your real estate business? Let’s take a look at the many ways you can get make your business a scream.
1. Decorate your office or storefront with Halloween decorations
Make sure to include a sign that says, “We Sell Haunted Houses!” or “We’re the ghosts of Agents Past, Present, and Future!”
2. Give out candy
Hand out sweets at local businesses, trunk-or-treat events, or community festivals leading up to Halloween. Maybe add a little gift for the adults that is branded to you!
3. Sponsor a pumpkin-carving contest open to all local residents
The prize could be a gift certificate to a local restaurant or attraction. Promote the contest through social media, your website, and local print and online publications.
4. Host a Halloween-themed open house at one of your listings
Decorate the inside and outside of the house in keeping with the theme. Just make sure not to go too overboard — you don’t want prospective buyers to be scared off. Serve spooky snacks, and offer prizes for the best costume.
5. Make a list of the ’10 most haunted houses in [your town or city]’
Promote it on your website and social media channels, and make sure to include any listings you have that made the cut!
6. Have…