Among Maxa’s many features and presence-building capabilities, LeadingRE was attracted to its intricate brand asset controls, ideal for the multitude of brands under the company.
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Maxa Designs is a Los Angeles-based web development firm that’s built a richly creative and highly flexible web marketing platform for the real estate industry. It can be used by individual agents, or built to serve multi-office national brokerages, including all 550 companies residing under the Leading Real Estate Companies of the World (LeadingRE) brand.
The real estate company has made Maxa Designs the newest marketing resource in its Solutions Group program, a network of vetted technology and business services companies, according to an announcement Thursday.
“Maxa makes marketing simple and easy, with a modern interface and solutions for print, online and social,” LeadingRE Vice President of Sales and Partnerships Jeff Kennedy said in a statement. “Brokerages can white-label Maxa’s services and technology to allow agents and teams freedom with marketing, while still protecting the company’s brand integrity.”
Among Maxa’s many features and presence-building capabilities, LeadingRE was attracted to Maxa’s intricate brand asset controls, ideal for the multitude of brands under the company. Content managers in a Maxa site can design pages, sites and online assets within the tight messaging constraints of real estate brokerages, ensuring that fonts, colors and logo usage remains consistent.
Maxa’s granular user permission structure extends to admin functionality, as well. In large companies with widespread content management needs, control of copy, visuals, page creation and form building is crucial.
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