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In When Harry Met Sally, Billy Crystal’s Harry Burns had a number of personality quirks, one being his habit of reading the end of a book before the beginning.
In case he died in the middle, he’d know how it ended.
If we could’ve read the final chapter of 2022 last year at this time, we would likely have not been so bullish on cryptocurrency, been a little more optimistic about Zillow and likely saved a few more commission checks.
But don’t beat yourself up too much; It was an odd year. And remember, what’s past is prologue.
Let’s see what 2022 can teach us about 2023. Here’s the year in the proptech.
Zillow: Still top of mind
Credit: Zillow 3D Home
Inman founder Brad Inman wrote that Zillow’s acquisition of a listing marketing company, VRX Media, proved that once again, the company always seems to make the right moves even after a few bad ones. The aftershocks of Zillow closing its iBuyer shop, Zillow Offers, reverberated well into 2022 finally wrapping up in November.
As that happened, a more realized vision formed for the new Zillow, a “super app” of consumer services and agent products aimed to offer more than an advertising platform for lead-needing agents — much more.
While Premier Agent is still core to Zillow’s revenue stream, the company is busy creating products for the rest of the industry. In its ongoing effort to master consumer home search, the portal announced its pairing with an array of tools for agents, such as free, interactive floor plans blended with immersive virtual tours through Zillow 3D Home.
Summer saw the launch of ShowingTime+, the listing content marketing outgrowth of Zillow’s controversial acquisition of the popular showing management software.
ShowingTime+ will house…