Leverage your knowledge to build your business. Rainy Hake Austin shares creative ways of being the local expert in your own unique way.
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Being a new agent can come with a wealth of challenges, including building your book of business, learning the ins and outs of a complicated industry and establishing a marketing strategy in a competitive market.
Above all, one of the biggest challenges may be your own confidence in your value and what you bring to the table. You’re putting yourself in a vulnerable position in starting your own business — in all honesty, it can be quite the head game.
Although you may not know every detail of the real estate process just yet, you may likely have something very powerful in your back pocket: a keen understanding of the place where you live. What the vibe of each neighborhood is, the best restaurants, entertainment hotspots, where to watch the best sunset — you’ve done an incredible amount of preparation just by living your life and curating your personal list of favorites.
So, you have the knowledge — great! Now it’s time to leverage it in your business. Here are a few creative ways of being the local expert in your own unique way.
1. Put together a monthly or bi-monthly e-newsletter that highlights your favorite local (and seasonal) activities, restaurants and attractions. This can range from new hotspots to tried-and-true classics, new gallery exhibitions to cool cafes and great rooftop bars. The key here is to keep it highly curated. These are your picks, so tell your recipients what you love about them.
2. Create a series of short videos or posts highlighting local entrepreneurs. Share their inspiring stories and promote their businesses. Plus, have them share the videos on their channels for…