Marketing yourself and your business starts with your bio. Part 2 of this 5-part series shares what to write and how to ensure you look your best.
In March’s Marketing and Branding Month, we’ll go deep on agent branding and best practices for spending with Zillow, Realtor.com and more. Top CMOs of leading firms drop by to share their newest tactics, too. And to top off this theme month, Inman is debuting a brand new set of awards for branding and marketing leaders in the industry called Marketing All-Stars.
Developing a content plan for your real estate business means optimizing a host of online and real-world platforms. In our Content Marketing Game Plan, we bring you the rules to use to generate five different types of foundational content: your website, bio, blog, PR and self-published book.
One of the foundational pieces of content that every real estate professional needs is a well-written, up-to-date bio. You can use it in a variety of ways on a variety of marketing platforms to build credibility for your business.
As someone who writes a lot of real estate bios, I know that this is the one piece of writing people worry about (and complain about) most. It’s also the one piece of writing that, done well, can make a huge difference in the way you see yourself — and the way others see you as well. Here’s how to create a bio you’ll love.
Where are you in your career?
The scope and scale of your bio depends, in part, on where you are in your career.
New agent
If you’re a new agent, you’re probably concerned about what you’ll write since you don’t have much experience. In this case, you can lean on your brokerage’s reputation to add to your credibility and highlight your prior professional or academic accomplishments until you further develop your career.
Established agent
At this point, you’ll have some transactions under your belt and may have some certifications and designations as well. If you’ve started to establish a niche…