Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and, of course, lean into the 200 percent life.
In March’s Marketing and Branding Month, we’ll go deep on agent branding and best practices for spending with Zillow, Realtor.com and more. Top CMOs of leading firms drop by to share their newest tactics, too. And to top off this theme month, Inman is debuting a brand new set of awards for branding and marketing leaders in the industry called Marketing All-Stars.
Adam Hergenrother is the founder and CEO of Livian. He believes that business is nothing but a conduit for personal growth and embraces the company’s vision to Love How You Live. When he’s not leading and growing his organizations, you can find Adam either in the mountains or out in nature with his wife and three children.
We are in a shifting marketing, one where real estate professionals will be required to do more in order to achieve the same results they were getting before. The “do more” market is what I like to call the “lean in” market. We all will have to lean in a bit more to our fears, the uncomfortable, the hard things, that no one else wants to do. But this lean-in mindset will be your competitive advantage.
Here are five ways to lean in in today’s market.
1. Lean into a singular activity
The concept of leaning into a singular activity isn’t new. Gary Keller wrote in The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results:
Success demands singleness of purpose. You need to be doing fewer things for more effect instead of doing more things with side effects. It is those who concentrate on but one thing at a time who advance in this world.
In Essentialism: The Disciplined Pursuit of Less, Gregg McKeown wrote:
Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less…