Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore.
There’s so much noise out there on how to navigate a challenging market. This April, let Inman help you cut through the clutter to make smart business decisions in real time. All month long, we’re taking it Back to Basics and finding out how real estate pros are evolving their systems and investing personally and professionally to drive growth.
In recent days, Inman has explored tales of viral-but-fake images, real estate agents who are getting computer-generated headshots, and even cookie recipes conjured from a digital hive mind.
But the through line among all of these disparate-sounding tales is that they’re all products of artificial intelligence. Thanks to an explosion of new AI tools that began last year with ChatGPT, the public — including the real estate community — is gradually turning more and more to bots for tasks that previously required human intervention.
Inman’s previous stories on this topic aimed to provide context for what’s happening. But what follows is something different: A long list of resources that real estate professionals can actually use, whether they’re dipping toes in the AI waters or going all in and asking bots to them save time and money. And while it remains to be seen at this point where this still-nascent field is headed, it’s already clear that AI is poised to radically change how housing professionals do business.
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The chatbots
Chatbots have been around for years, but recent technological advances created a tsunami of interest in their abilities. They also happen to be the most popular AI tool among many real estate professionals, who are using them to write listing descriptions and branding copy.
- ChatGPT: This product from tech firm OpenAI opened the flood gates for artificial intelligence when it…