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Words have power, and the concept of magic words implies that certain words unlock opportunities that we may not have otherwise. These powerful words can lead to insight, a change in attitude or even taking more action.
The following are 11 magic terms that — when asked or applied properly — can help your business grow.
1. Who
The foundation of every successful real estate business starts with identifying who your ideal client might be. Many agents make the mistake of focusing on the wrong questions at the beginning of the process. They ask themselves, “Who are the people I would make the most money selling to or for?”
The correct question to ask is: “Who would benefit the most from my experiences, knowledge and expertise?” In other words, determine who you can serve best. Once you identify who you can serve best, you have the basis for a thriving business. Your newfound self-awareness will lead you to the next steps on how to best serve this group of people.
2. What
Once we’ve identified who our ideal real estate client is, the next step is to find out what their biggest obstacles and pain points are in the buying or selling real estate process.
Here are a few questions to ask to help solidify in your mind the “whats” for your ideal client:
- What questions do they have that I can answer?
- What would be of value to them that I can provide?
- What are they unsure about that I can answer and give them confidence that I can help them buy or sell their home?
Once we understand who our ideal real estate client is and what their biggest pain points are, we are headed in the direction of success.
3. Where
Now that we have identified this ideal client and how we can add value to them, the next question is where do…