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Listings are the life-blood of all successful real estate businesses, but making the leap from working primarily with buyers to working with sellers can be a challenge for many agents early in their careers. As overall home sales decline on a national level, signing listings is more difficult than ever for agents of all experience levels.
To help, I’ve compiled the 11 most effective strategies that my coaching clients and I have personally used to find more listings and create inventory. If you’re open to new ideas an d a fresh approach and you want to learn how to get more listings, keep reading!
Summary
- Start with your sphere
- Grow your sphere consistently & purposefully
- Prospect old expired listings
- Door knock the neighborhoods you want to work in
- Host open houses for other agents
- Host open houses for FSBOs
- Send golden letters to specific neighborhoods or demographics
- Offer to help the top agents in your office
- Run home valuation social media ads
- Host educational events for sellers
- Build referral relationships with divorce and probate attorneys
- The full picture: How to get listings in real estate
1. Start with your sphere
Direct business and referrals from people you already know is by far the best way to up your listings game. Why? Because half the work is done for you! You don’t have to sell yourself to your sphere. They already know you, like you, trust you, and want to help you succeed. All you need to do is teach them how to help you and keep in touch. Here are my top do’s and don’ts for finding listing referrals through your sphere:
Do: