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In this article, we’ll show you exactly how to convert unrepresented sellers into listings and sales with our proven FSBO scripts. These scripts come from our experience — not just coaching agents but as experienced brokers with long real estate careers. Our FSBO scripts systematically address the prospect’s concerns and convince them that listing with you is the solution to selling their home. It’s that simple!
After the scripts, we’ll walk you through six tips for delivering and personalizing them and explain why FSBOs are easier to close than you might think. Ready? Let’s get started!
Summary
What is a FSBO?
A for-sale-by-owner (FSBO) is a homeowner who has decided to try to sell their home without hiring a listing agent to represent them in the sale. Since FSBOs often sell at a lower price than homes represented by Realtors, they can be an excellent source of listings for ambitious agents. The key is to learn their needs and wants and explain how you can help them reach their goals for selling their home.
The only FSBO scripts you’ll ever need
Ready for some scripting? Don’t freak out; you won’t have to use any special witchcraft, alchemy, secret NeuroLinguistic Programming techniques, or high-pressure closing tactics! These scripts have been tweaked and perfected over the years to ask the right questions, in the right order, to book appointments. We’ll help overcome all the objections a prospective seller can throw at you.
1. The marketing pitch FSBO script
If you’re a newer agent who doesn’t have experience as a listing agent, the best approach is to highlight your marketing skills. Instead of starting with a pitch for the buyers you can bring their way, this script starts simply and honestly by telling the homeowner you want to keep up with the…