Some of the best real estate agents in the business today know how important it can be to go outside your comfort zone in order to keep — and retain — profitable clients. Getting stuck in a rut with the same strategies that only bring you moderate success isn’t the best way to earn more. Instead, challenge yourself to get comfortable with being awkward and taking chances.
Here are ways that top-performing agents and brokers suggest getting outside your comfort zone.
1. Embrace social media
It’s not an option to avoid social media in today’s real estate landscape. The best real estate agents find a way to learn social media and embrace it, even if it means they spend some time at the beginning unsure of what they’re doing.
“What I did to go outside of my comfort zone when I started in real estate was to set up my Instagram account,” said Shelton Wilder, who’s made waves in the real estate industry on her own terms. She also committed to starting a weekly video series that she uses to engage her clients and prospective clients across all social media platforms.
“That was really hard at first, but now I do it every week. That consistency has helped me grow my Instagram presence as a real estate expert. That has paid off by letting me get in front of potential clients so that they can get to know my personality and see how committed I am to real estate. It also demonstrates that I work every day on my business,” she said.
2. Focus on referrals
It could feel awkward to constantly be chasing referrals from people who know you or past clients. No one wants to give the impression that they’re too pushy. Yet the best real estate agents consistently report that referrals are a strong source of business.
Fallane Jones, of The Property Girls Team, said they’ve recently decided to automate more of their business so they can spend more time developing high-quality leads.
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