Every client presents an opportunity for repeat business and referrals, writes Jonathan Pressman. How can you ensure you impress them and stand out from the crowd?
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As an agent, distinguishing yourself from the competition can be a challenge. Every client presents an opportunity for repeat business and referrals, so how can you ensure you impress them and stand out from the crowd?
Here are five ways to wow your first-time buyer clients:
Talk to them about homeowners insurance
For first-time buyers, purchasing a home can be overwhelming. Most buyers focus on the home and the costs, neglecting to consider how they’ll protect themselves and their investment in the event of the unexpected.
If your client is taking out a mortgage, homeowners insurance is a requirement. Regardless of whether your client is financing their purchase or paying cash, make sure they have a policy that goes into effect at 12:01 a.m. the same day they close on the house.
The property becomes your client’s responsibility as soon as the deal closes, meaning they’ll need adequate protection against potential losses. Don’t let them wait until after closing to purchase insurance. Send them a few names of local insurance agents a week or two in advance and check in to make sure they’re covered before they sign the closing documents.
Explain savings opportunities with the homestead exemption
The homestead exemption can save your clients thousands of dollars each year on their property taxes. By helping your clients save money after you’ve earned your commission, they’ll know you have their best interests in mind and will almost certainly remember that when they’re ready for their next transaction.
The homestead exemption is only available for those who own their primary…