Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment.
Mark your calendars for the ultimate real estate experiences with Inman’s upcoming events! Dive into the future at Connect Miami, immerse in luxury at Luxury Connect, and converge with industry leaders at Inman Connect Las Vegas. Discover more and join the industry’s best at inman.com/events.
Knowing what to say and when to say it can be the difference between success and failure. This article shares six scripts you can use to grow your business in 2024.
Script for buyers that ghosted you
Last year seemed to be a big year for buyers who were hot to buy but suddenly went silent and ghosted the agent they were working with. Whether it was personal issues, fear or having someone around them telling them that last year was not a good time to buy, many of those prospects are preparing to buy this spring and summer.
So, how do you re-engage with them and restart the process of earning their business? Don’t overcomplicate the process. Pick up the phone (preferably) or send them a text with the following.
It has been a little while. I hope you’re doing well. Last time we spoke, you were planning to buy a home soon. Were you able to find that perfect place for you, or is that still in your plans?
Don’t take the breakdown in communication personally. You never know what they had going on last year. Now is the time to reach out as we head into the spring and summer buying season. Simply pick up the phone and re-engage.
Script for homeowners in a social setting
We’ve all heard of an “elevator speech” where you have a quick explanation of what you do and why people should do business with you, but what about a “social seller speech?” Do you have a quick way to identify potential listings when you find yourself talking with homeowners in a social…