Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. Join us and thousands of real estate leaders Jan. 22-24, 2025.
Average days on the market are increasing in most markets. This leads to the question: How do you market your listings in a way that they can stand out from the crowd? Here’s a step-by-step process professional agents can use right now to make sure their listings garner the most attention possible to help them sell faster and for the highest possible price.
1. Make the buyer agent’s job easy
One of the best ways to make your listing stand out is to make the buyer agent’s job as easy as possible. Odds are they are going to be asked to provide details on several homes their buyer clients see online.
The first step is to have everything the buyer might want in the documents section of the listing on MLS. This could include cost-to-own details, HOA documents, previous surveys, inspections the seller did prior to listing the home for sale, and any additional information the prospective buyer might ask their agent to request.
In addition, I would have all the details in a ready-to-text or email pdf, including whether the seller is offering buyer agent compensation. We can debate whether the seller should or should not offer compensation, but the bottom line is that every buyer is going to want to know whether the seller is providing compensation or if they will be responsible for compensating their agent before they see a home.
Another way to make the buyer agent’s job easier is to respond to requests or details about a home you have listed as quickly as possible. The faster you provide the buyer’s agent with details about your listing, the quicker the buyer receives them as well. While other agents may drag their feet in response, have your…