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Success leaves clues, and the best listing agents prepare by knowing seven things before every listing appointment they go on. These items provide insight and a sense of preparedness that leads to a higher close rate percentage from listing appointments.
If you’re looking to have complete confidence walking into your next listing appointment, this article is for you.
1. They know about the homeowner
Top listing agents do their homework on the homeowners they will be meeting with. If they already know the homeowner, a quick scan of their social media can provide them with information about recent life events, vacations, job changes, or new hobbies.
If this will be their first time meeting the homeowners, a Google search and investigating their social media are where agents find a lot of information about the prospects prior to the appointment. Information about a recent engagement (or divorce), a new job (or recently lost job), or a new baby (or a recent graduation) helps the agent prepare for the appointment.
By asking in the appointment about a recent vacation or celebration the prospect documented on social media, they develop rapport and connection with the homeowner faster than they might otherwise be able to.
Top agents also understand most homeowners will do a social check and Google search on them before the appointment as well. Based on this I would challenge you to look at your social media to make sure your posts authentically represent who you are.
Also, do a Google search on yourself. Make sure your Google Business Profile is active, accurate, and inviting for prospects.
If you’re wondering how to optimize your Google Business Profile, check out this article: Optimize your Google Business Profile to elevate your brand
2. They know the history of…