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Direct mail can help you stand out among cold callers and social media influencers. It’s an effective strategy to amplify your other prospecting activities. This article shares nine effective real estate prospecting letter templates you can copy to your clipboard and paste into your favorite notecards, postcards and letters. Coach Ashley Harwood shares her favorite wording (that actually works) to help you make an impression in your neighborhood or zip code. We also provide a checklist for sending the most effective prospecting letters.
Summary
9 Effective Real Estate Prospecting Letter Templates
Do you remember the last time you received a handwritten letter in the mail that was hand-addressed to you? People remember snail mail simply because we no longer receive much of it. Emails are easily forgotten, end up in the spam folder, or are never opened at all — but a letter in the mail ensures you occupy your audience’s mindshare for much longer. Copy these proven real estate prospecting letter templates to your clipboard and start building your business systematically with this old-school but effective direct mail strategy.
The Just-Sold Letter
Audience: Homeowners around a property you recently sold
Format: Postcard or typed letter in an envelope
The just-sold letter is a spin on the traditional just-sold postcard, which is a format I still suggest. I’d suggest A/B testing both formats and tracking which one yields more responses. With Wise Pelican, you can try both — it’s a fantastic resource for beautifully designed postcards and letters. All postcards are high-gloss and printed in full color on both sides on oversized [6-inch x 9-inch] heavy card stock. Wise Pelican pricing varies by quantity, but 500 printed postcards shipped to you will cost 46 cents each. The same…