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Video is not that hard if you have the right tools and mindset to produce good content. The value of quality video content is rising every day.
Cisco recently stated that online videos will make up more than 82% of all consumer internet traffic. So where are you in your video journey and what is it that you are doing to claim your part of this amazing marketing opportunity?
Whether you’re wanting to get started or you’re an established video content creator, this article will share the tools needed to take your video production to the next level.
Camera
The quality of your video is directly proportional to the camera you use. The following are a couple of options available.
Your phone’s camera
The quality of video production from your phone’s camera is dramatically better than it was just a few years ago. The camera on our phone is probably better than any technology that was available just five years ago. I personally use my iPhone for videos on the fly and it is more than adequate for 90% of our video content.
If you’re just starting out, start with the camera on your phone.
Sony A7III W/ 18-105MM Lens
If you are looking to enhance your video quality, we use the Sony A7III with a 18-105MM lens. The main camera is important but the lens you use can create unique opportunities for enhancements like blurred backgrounds, wide-angle views and crisp, clean visual effects. The set up we use costs about $3,000. We have been very pleased with this setup and the versatility it has provided.
Lighting
Your lighting can make or break the visual attractiveness of your videos. Here are a few tips and tools we use.
Start with natural lighting
If you’re just starting out,…