Mackage is ditching its outerwear-only reputation with its latest collection, all while keeping sustainability in the spotlight.
Dubbed “The Elements,” the luxury outerwear brand’s first collection of 2025 aims to reposition Mackage as a lifestyle brand — rather than just an outerwear label — by revolutionizing how traditional pieces are worn throughout the year.
“We really want to transition into a lifestyle brand,” said Ludwig Heissmeyer, head of design and product development at Mackage. “With global warming and sustainability in mind as well as the broader conversation about climate change, this collection addresses that. While Mackage isn’t aiming for a 12-month delivery turnaround just yet, a nine-month cycle is on the table. That’s the intention behind this product and why it’s called ‘The Elements.’ It’s designed to protect you from all the elements while also serving as a multi-seasonal staple in your closet.”
“Earth,” the first drop of Mackage’s collection, is set to launch this month, featuring a rich palette of earthy tones like brown, green and gray. This delivery also boasts the collection’s heaviest pieces, with a range of leather and wool coats and jackets, all packed with premium down fill for maximum warmth, Heissmeyer, who’s been with Mackage for three seasons, noted.
Earth
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Moving into February, Mackage will unveil the second drop of the collection, titled “Water” and “Air.” This release features the brand’s innovative Three Hour Membrane fabric, which is designed to be “almost waterproof,” offering both state-of-the art protection and style.
“No fabric is ever 100 percent waterproof; you’d really have to stand in the pouring rain to test that,” Heissmeyer said. “But with our three-layer membrane fabric, we protect the outer layer, and on the inside,…