The secrets to negotiation are often simpler than you think. There’s no double-talk, bribing, or harshness necessary to get what you want. If you know what the other side wants (which you probably do already), you’ll most likely have enough to negotiate successfully. So why aren’t most people winning negotiations? Well, when everyone is buying or selling to get the most they can, it’s often the people who create wins for their opponents that come out on top.
David Greene would know this. He’s one of the top real estate agents in the country and is the host of the biggest real estate podcast around (that’s us!). His new book, SKILL: A Top-Producing Agent’s Guide to Earning Unlimited Income, is more than a handbook for real estate agents. This book also details how almost anyone investing in, buying, or selling real estate can win negotiations easily.
David spends time today outlining the seven negotiation tactics he has used in the past to lock down deals for buyers, sellers, and himself. You’ll hear real-world examples of when David and co-host Rob used these tactics in their own investments plus exactly how to formulate each of these tactics so you can ultimately get what you want.
David:
This is the BiggerPockets Podcast Show 622. We had to get heard to be our advocate in that scenario. And no listing agent wants to have to go to her clients and say, “I got beat.” So, instead what we do is we coach them to go say, “Hey, we took a really good shot. We listed it for as high as we possibly could.
We didn’t get any buyers, but good news, I got a person that’s still willing to pay more than I think anybody else will.” Now, she’s aligned herself with them against us. It makes it easier for the other side to adopt or to accept the offer that they didn’t want. This is the same technique that we give people when we say, “Hey, if you’re going to live in a duplex and live in one side to rent out the other side, you don’t have to tell…