Each year, it seems, is more unprecedented than the last.
Thanks to the coronavirus pandemic, both 2020 and 2021 have seen rapid changes in the real estate industry, with soaring home values, brutal competition and the ongoing digitization of the transaction. As OJO Labs chief real estate officer Chris Heller recently told Inman, the takeaway may be that there’s simply “not going to be any more typical cycles” in the industry.
That sets up 2022 to be as weird and wild as any year in recent memory. It’ll no doubt be a time of challenge for the major players, as well as potential opportunities.
Inman has spent the past month reaching out to executives at the biggest names in real estate, as well as to outside analysts to see what might be in store over the coming twelve months. Here’s what you need to know:
Keller Williams and the ‘Disneyland’ of real estate
Keller Williams President Marc King told Inman that his company has many worthy rivals, but that going forward he sees his firm as “the Disneyland for the real estate entrepreneur where you can create anything.” Other big themes for Keller Williams in 2022 will include:
- The company’s long-rumored initial public offering remains on many minds, but Keller Williams still hasn’t committed to going public.
- Keller Williams made a series of high-profile leadership moves in 2021, and the brokerage’s hiring push isn’t over as it continues to invest in launching additional niche segments.
- Gary Keller famously pitched Keller Williams as a tech company several years ago, and the company’s technological transformation will no doubt continue in the upcoming year.
- Keller Williams is looking to invest more heavily in agent communities, as well as in training.
- King also said his company will focus on the physical and mental health of both agents and their families.
Read more: Keller Williams wants to be the ‘Disneyland’ of real estate in 2022
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