In these times, double down — on your skills, on your knowledge, on you. Join us Aug. 8-10 at Inman Connect Las Vegas to lean into the shift and learn from the best. Get your ticket now for the best price.
Liz Gehringer wants agents to double down on fundamentals.
Gehringer serves as the president and CEO of Anywhere Franchise Brands, as well as acting president and chief operating officer of Coldwell Banker. She started at the company more than a decade ago, back when it was still Realogy, and has since held numerous leadership roles — those that give her a unique view into real estate’s trenches.
Now, as the industry grapples with record-low inventory, stubborn prices and the specter of a looming recession, Gehringer had some advice for agents who want to thrive: Build a book of business, stay in touch with clients and don’t get mired in the headlines and market cyclicality.
Gehringer shared those tips during a recent conversation with Inman. The discussion took place in anticipation of Gehringer’s upcoming appearance on the stage at Inman Connect Las Vegas, which will take place Aug. 8-10.
What follows is a version of that conversation, in which Gehringer shares her insights about the market and previews what might come up at Inman Connect. The conversation has been edited for length and clarity.
Inman: Talk to me about what you’re seeing in the market and what the big story is right now.
Gehringer: We’re used to the cyclical business and we’re in a bit of a cycle. We don’t have a ton of inventory, and I think it’s definitely a time in which people need to be doing their foundational work.
For agents and brokers, there’s always an opportunity to be getting back to the foundation of what we do, versus getting stuck in the market cycle. That’s what’s good about brokers and agents, they actually can manage these things pretty handily as long as we can help them stay focused on what they should be doing in this particular market.
So…