Ginger Wilcox’s intricate knowledge of the housing market is almost unparalleled. Her industry experience is vast and includes leadership roles across the housing landscape. Wilcox has a unique skillet and is laser-focused on how to best serve the end consumer. A look at her list of accomplishments includes serving as the head of industry marketing and relations for Trulia, co-CEO and chief revenue officer at RealSure and chief experience officer at Homepoint.
Now, she has recently been appointed president of Better Homes and Gardens Real Estate (BHGRE), where she is tasked with leading the company’s global network of more than 12,000 affiliated brokers and independent sales associates. This extensive background in housing is simply one reason why she’s joining the powerful line-up of HW Annual speakers. As for the other reasons, the Q&A below gives a deeper look at her goals as a leader, and how much you can learn from her leadership mindset by joining us in Austin, Texas.
Click the button below to register for HW Annual and keep reading for the inside conversation with Wilcox.
HousingWire: Today’s uncertain market offers many growth opportunities. What is the BHGRE growth plan to boost market share?
Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. This is absolutely an advantage in today’s market and the low inventory landscape. There are fewer transactions because our agents have that kind of insight track of consumer needs and preferences when it comes to home.
The way I like to think about this is if we’re on a seller shortlist to represent their home, there’s no reason we shouldn’t be winning that listing simply because of the tools, resources and insights that we have.
We’re really fortunate to have a relationship with Better Homes and Gardens magazine,…