Brokers Need To See Silver Linings And Lead Throug…


“You just have to be willing to look at it right,” ERA President Alex Vidal said on stage at ICNY on Tuesday.

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ERA Brand President Alex Vidal was deep into training to compete in an Ironman race at the end of April when he ran into problems with his ankle.

Nursing his tendonitis has prevented him from running while training, he said, yet that, too, has been a blessing: Whereas he previously didn’t have time to swim or lift weights, Vidal’s injury has given him the opening to pick up those activities while he heals his ankle.

Alex Vidal | ERA President

“Every challenge presents a silver lining,” he said. “You just have to be willing to look at it right.”

Brokers need to stay nimble, nurture their agents and foster a sense of energy and collaboration that existed before the COVID pandemic, a group of real estate experts said Tuesday during the opening day of Inman Connect New York.

“In our case, it’s making the extraordinary ordinary,” Vidal said. He noted how a few months ago, the thought of running more than a few miles in a session “seemed insane to me.”

“​​This weekend I biked for four hours on Saturday and ran 16.2 miles on Sunday,” Vidal said. “I started stacking those wins. What seemed extraordinary or crazy to me a couple of months ago now is par for the course.”

Vidal was among several real estate executives who spoke about persistent challenges facing the industry in 2024.

Stuart Siegel, chief strategy officer at Engel & Völkers, said real estate leaders need to lead their teams with “honesty and transparency.” 

“In a shifting market, in an uncertain market, we have to make certain decisions which are not always necessarily the most liked or welcome decisions down to the office or to the…