Anywhere’s Agent Engagement team will help Anywhere affiliated broker-owners and agents supercharge their businesses with personalized coaching and mentorship, the company said.
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The changes at Anywhere aren’t over.
The New Jersey-based holdings company announced on Friday that longtime Coldwell Banker Realty executive Kate Rossi will lead its Agent Engagement team. Touted as a “first-of-its-kind initiative” for Anywhere, the team will bolster current recruitment and retention initiatives for Anywhere’s owned brokerage and franchise brands.
Kate Rossi | Coldwell Banker
“At its core, real estate is still a business driven by relationships and the ability to understand the unique needs of clients and peers,” Rossi said in a prepared statement. “The most successful agents, brokers, and executives in this industry are those who hone their skills as a trusted advisor and an ally for those they serve.”
“Our team is dedicated to helping our brokerage and franchise professionals sharpen those foundational qualities to become more effective sales associates and leaders,” she added.
The Agent Engagement initiative will offer specialized coaching and mentorship opportunities alongside personalized sales strategies for field teams at Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty.
The initiative will help broker-owners assess their current company structure, recruitment and retention strategies and financial health. Meanwhile, agents can get market-specific coaching to help strengthen their book of business in new markets through gaining new clients and listings or breaking into a new segment of the market, such as rentals or developments.
Rossi is still in the process of…