Compass Rolls Out Second-Home-Focused Network For …


Compass Resort aims to provide referrals, collaboration and other resources to agents who work with clients focused on vacation properties and secondary homes.

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Compass this week announced that it is debuting a new network to connect agents who work with people buying secondary properties and vacation homes.

The company calls the network Compass Resort. According to the network’s website, it’ll help agents share referrals, collaborate and “elevate the second home experience for our clients.” The site adds that members of Compass Resort “serve over 30 different second home markets,” and that some “generate as much as 70 percent of their business through referrals from other Compass brokers.”

A statement Compass provided to Inman Tuesday further explains that Compass Resort is “tailored to the needs of agents serving vacation markets and clients seeking second, third, or even fourth homes.” The statement adds that Compass will not just focus on “glamorous” destinations, but also on “smaller feeder markets like the San Juan Islands in Washington and Lake Geneva in Wisconsin.”

Compass is officially announcing the project Wednesday during the company’s annual retreat in Charleston, South Carolina.

The debut of Compass Resort comes as companies across the industry work to diversify their offerings and as conventional home sales have remained sluggish in the face of persistently elevated mortgage rates. Companies have responded to those conditions in a variety of ways, for example by