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Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are building brands and generating results right now.
The following examples include Just Sold letters and postcards, letters and postcards for geographical farms, expired campaigns, and classic brand-building campaigns with updated twists.
These first four examples include variations of direct mail campaigns from Tom Ferry and Jimmy Mackin, co-founders of Listing Leads. The remaining are examples from agents actively using direct mail in their businesses now.
If you’re looking to upgrade the use of direct mail in your business, this is the article for you.
Just Sold story mailer, Noah Escobar
Noah Escobar, out of the 30A market in the Florida panhandle, put a spin on a reimagined Just Sold campaign from Ferry and Mackin. They shared that the average Just Sold postcard says things like sold in three days, multiple offers, and sold above list price.
They went on to say that sharing those bullet points can lead homeowners to think the process is easy and that real estate agents are overpaid or, in some cases, not even needed.
They suggested sharing the story of what the agent did to get the home sold quickly, how they generated multiple offers and how they negotiated for the highest price possible for their client. Based on that suggestion, Escobar created the letter below.
He also implemented one of the suggestions Mackin made about creating curiosity through the headline of the letter. In this mailer, Escobar starts at the top of the page…