DirectOffer is a branded mobile search experience that offers consumers a variety of ways to find homes and listing agents unique methods for positioning their clients’ properties.
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DirectOffer is a mobile listing marketing and consumer search app.
Platforms: iOS and Android apps
Ideal for: Corporate and indie brokers, teams and agents
Top selling points:
- InterestGrid pricing tool
- Audio tour creation
- Designed to be white-labeled for brokers and agents
- Pre-offer submissions
- Some features can be sold stand-alone
Top concern:
There are definitely some standout features in DirectOffer, but brokers and agents still need to sell it to clients for them to use it. Do that, and you should see success.
What you should know
DirectOffer is a branded mobile search experience that offers consumers a variety of ways to find homes and listing agents unique methods for positioning their clients’ properties.
It offers communication tools, offer submission features and the opportunity to buy specific features as stand-alone marketing add-ons. It’s ideal for brokerages looking for a technology partner to provide a ready-to-go mobile solution.
DirectOffer benefits from being carefully balanced on the edge of consumer search and brokerage marketing. The former is not an easy world in which to tread, the competition is simply too big. If you want to step into the category, have something good to offer.
I’m not saying that DirectOffer is going to in any way dethrone HomeSnap or Zillow (that’s not really the intent), but it’s come up with a couple of very sharp tools to keep users interacting.
DirectOffer’s InterestGrid is a simple, dynamic scale that graphs the number of pre-offers submitted according to price range on whatever listing users are viewing. Brevity is the soul of wit, and this subtle colored graphic…