What differentiates a top producer from everyone else? The most common answer is hard work, ambition, and charisma, but what does that even mean? Hard work, while a universal concept, changes depending on the context, so what does hard work entail in real estate? Today’s familiar guest, David Greene, answers all these questions and more in today’s episode and his new book, SKILL.
SKILL is only part two in his three-part book series where David teaches you how to excel as an agent or investor. It follows SOLD, which is all about gaining confidence by learning and understanding the fundamentals of real estate. SKILL then teaches you how to become a top producer and make more money through intelligent negotiation, building trust with clients, and becoming an expert in your field. Ideally, this book is for those with a little experience who want to take their career to the next level.
In today’s episode, David shares some of the characteristics of a top producer. He goes over the importance of generating leads and how to do so, building your marketing funnel, and the metrics you should be tracking to find and convert more leads. Instead of telling you how to get better through abstract concepts, David provides concrete step-by-step examples on how to differentiate yourself, so you can beat out the other agents in your area.
Ashley:
This is Real Estate Rookie episode 191.
David: I firmly believe if you’re looking for an agent, they are the one who should be driving the car because they understand this world. Now, if you’re an experienced investor, you know that market inside and out, you’re not looking for a person to drive, you are more looking for a chauffeur. You can tell them, “take me here, go do what I want, I’m gonna work at the back of my computer”, but most people listening to this podcast and most people working with agents are not in that position, they need to be driven. And so, you really want to look for the agent that is not afraid to…