We often hear entrepreneurs talk about how they want to “be the best” in their field. It’s the same with many real estate investors. They want to be the best wholesaler, flipper, short-term rental host, or landlord. But, does “being the best” really matter much to your customer if they can’t tell the difference between you and your competition? Probably not.
Mike Michalowicz, author of Profit First, is on the show today to discuss his new book, Get Different, and why so many entrepreneurs and real estate investors have marketing all wrong. If you’ve ever tried direct mail, cold calling, or door knocking, you know the sting of quick rejection from a potential seller. Why do they reject so quickly? Because you sound just like every other real estate marketer trying to get to them.
If you’re looking to entice new partners, private lenders, tenants, employees, or sellers, you need to start marketing differently. This is possible through Mike’s “D.A.D Framework” that highlights the three most important factors of marketing successfully to a prospect.
Ashley Kehr:
This is Real Estate Rookie episode 132.
Mike Michalowicz:
If we are better in the competition yet no one finds us, they find the alternative, the clients are getting a disservice and they’re experiencing something that’s inferior because we are superior. And if our clients are experiencing something inferior that’s their problem, it’s our fault but not marketing.
Ashley Kehr:
My name is Ashley Kehr, and I’m here with Tony Robinson.
Tony Robinson:
And welcome to the Real Estate Rookie, where we give you all the information, all the inspirational, all the education you need to get started in your real estate investing journey. And sometimes we talk about the nitty gritty about real estate investing, other times we talk about things that might support your real estate investing career. And that’s what we’re going to do today.
Ashley Kehr:
So, this Saturday is a Rookie Reply as…