“You’re in it for the career, not for the year,” Kymber Lovett-Menkiti says as she leads this Inman Connect panel discussion about creating a thriving culture.
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Real estate teams should be transparent about their values and keep an agent’s needs in mind in order to attract, retain and grow a brand, real estate leaders said on Wednesday.
Creating a culture centered around agents and their individual strengths will help to empower them, agents said at an Inman Connect panel called Building an Organization Your Team Wants To Be a Part Of, on Wednesday.
Flexibility around the realities of the current real estate market will help retain agents and help them grow in their careers.
“Your real estate career is not built in a single year,” said Kymber Lovett-Menkiti, the panel’s host. “You’re in it for the career, not for the year.”
Menkiti spoke with Kelli Griggs of Navigate Realty, located in northern California, and Kevin Boyle with Real in Florida.
Both stressed the need to focus on an agent’s strengths rather than weaknesses, to tailor training to specific needs and to be flexible given today’s climate.
“Just so people don’t feel like they’re on an island, they need to be able to know what’s working, what’s not working and where people are at, honestly,” Boyle said.
Boyle said his team focuses on developing the whole agent, both the professional and the individual.
“We’re not just telling people how to convert a FSBO or how to knock on doors, but also what are they doing to be able to take some of this training home and be a better person overall?” Boyle said.
For her team in northern California, Griggs said she sets up an office space that her agents will want to…