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Barbie is having a moment right now — at the box office, on fashion runways and even in home design.
The real estate industry is turning pink in every way imaginable, from recreating Barbie’s Dream House in listing videos to the four-part Barbie Dreamhouse Challenge event series on HGTV, where they’re remaking an entire house in Barbie décor throughout the decades.
And while some are stepping into the Barbie (marketing) magic, others have been incorporating the color pink into their brands long before the Barbie movement.
Dan Nicoloff
“Barbie represents so many ideals when it comes to personalization, customization, exclusivity, lifestyle and aspirations,” said Dan Nicoloff, director of operations at Engel & Völkers Dallas Southlake. “Luxury real estate embodies all of these features, especially when it comes to searching for your own personal dream house.”
Here are some of our favorite ways Barbie is showing up in real estate.
Pink looks so good in your living room
Interior design trends are taking a page from Barbie Land this year as we see the rise in colorful, playful design, vibrant pink hues and vintage finds incorporated into home décor.
Etsy Trend Expert Dayna Isom Johnson told Harper’s Bazaar that “Barbiecore” is a “much-welcomed mood-booster after the last few years,” and it’s all about embracing vibrant hues — particularly the doll’s signature hot pink — in everyday life.
She says, that “with many nostalgic for simpler, sunnier and more carefree times, it only makes sense that this ‘80s-inspired, unapologetically pink aesthetic is…