This January marks Inman’s fifth annual Agent Appreciation Month, which culminates at Inman Connect New York in a celebration of agents at the end of January. Plus, we’re rolling out the coveted Inman Power Player Awards, as well as the New York Power Brokers and MLS Innovators awards.
Wondering how to get the biggest bang for your buck investing in your business this year? Here are seven different options to choose from that I recommend for the greatest returns possible.
1. Invest in producing searchable video content for YouTube
An investment in searchable video content may very well be the best investment you can make in your business today. Not only will these videos generate leads for your business now, but they will continue to work for you in the future as well.
The next question most agents have is what kind of videos should I produce? This process starts by observing the types of successful videos agents are producing in other markets and deciding which of these video types will work best in your local market.
The following are a few agents experiencing success that you can use as models for success in your local market.
- Brad McCallum out of Calgary, Canada, has built a thriving business utilizing his YouTube channel to highlight property tours.
- Levi Lascsak out of Dallas, Texas, built his business through his Living in Dallas Texas YouTube channel utilizing community videos, market updates and real estate investment videos specifically for Dallas.
- Noah Escobar out of Santa Rosa Beach, Florida, has over $10 million in closed and pending transactions as a result of his less-than-one-year-old YouTube channel. He is finding success with a mix of community videos, infrastructure updates and listing videos.
Study the successes agents are having in other markets. Model your titles, content, and creativity after the successes of those agents, and you will find success in your local market.
2. Invest in client appreciation events and gifts
One of the…