There’s no right or wrong way to market your rental property, but there are some tips you can follow to increase the likelihood of quickly finding a quality tenant. Here are eight tips any landlord can follow.
1. Use Professional Photos
High-quality photos can make your rental property stand out from the competition. Hiring a professional photographer ensures that your property is showcased in the best possible light. Professional photographers know how to capture the right angles and use lighting effectively to make each room look spacious and inviting.
Include a variety of photos, such as wide shots of each room, close-ups of key features, and exterior shots of the property and its surroundings. Well-composed photos not only attract more views, but also set the right expectations for potential tenants, reducing the chances of disappointment during in-person showings.
Here are some additional tips:
- The exterior shot is the most important: The first photo should always be an exterior shot, ideally taken half an hour before or after sunset, or in the early morning. Twilight shots with exterior lights can create a stunning effect. This photo should captivate prospective tenants.
- Keep photos straight: Use a tripod and a wide-angle lens (around 28 mm) on a quality SLR camera. Avoid smartphone cameras, as they aren’t wide enough for smaller spaces. Straight, well-composed photos attract more interest.
- No flash: Natural light maintains the property’s atmosphere. Flash can overexpose photos, making the property seem uninviting and highlighting flaws.
- Think hard about which photos to show: Online real estate hunters spend 60% of their time looking at photos. Avoid blurry or unfocused shots. Hire a professional if necessary to…