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Jordan Cohen is a force of nature. Talk with him, by email or on a video chat, and you get a sense of the energy and enthusiasm that he’d bring to the table as a real estate professional.
In his new book, The Agent’s Edge, Cohen shares his love of real estate with readers in an engaging narrative style. Filled with practical advice, it includes not just nuts and bolts but also scripts and scenarios for ensuring that your next client interview or listing launch is a successful one.
I sat down with Cohen to hear about his book, his writing process, and, most importantly for Inman readers, the secrets he’s sharing for earning that next listing — and getting it sold.
Your intro is called: Why another real estate book? So, with that in mind, why another real estate book?
I truly believe my book is the first how-to-sell-real-estate book with proven tactics and strategies written by a productive, active real estate agent, still in the trenches. So, why? It is to do my best to pass along what has worked for me over the course of my 33-year career.
You mentioned that you wrote the book at the beginning of 2022. With all of the upheaval of the pandemic in the not-so-distant past, was it a challenge to write in a forward-thinking way?
To be honest, I feel my strategies to be successful are timeless and work in any market. At the end of the day, agents need to have the skills to win in a competitive listing interview and I honestly feel I deliver what it takes and a whole lot more. I don’t think it matters what the markets and economy are doing.
At the end of the day, we need to compete against friends and colleagues. And the best agents are going to win and make money.
I pour out timeless strategies like, for example, the…