MILAN — Daniel Del Core’s namesake brand has officially landed in New York.
A town house on 789 Madison Avenue marks the label’s first flagship store in the market and the second stand-alone unit overall, after the opening in London’s New Bond Street at the end of 2022.
The move represents a strategic step in the growing trajectory of the label, according to the designer. “The opening in London was more a way to fulfill a desire, while the one in New York is dictated also by the results, so the approach is different,” Del Core said from his design pieces-filled studio in Milan.
The creative director underscored the aim to leverage locations that are financial and tourist destinations. He additionally highlighted how the brand is resonating well in the American market, propelled by requests for custom gowns from private clients and the visibility his designs are getting on the red carpet. For example, take Florence Pugh wearing a silver Del Core couture dress with elevated straps at the 96th annual Academy Awards, as well as Sharon Stone and Carolyn Murphy choosing the brand for the Vanity Fair Oscar Party.
No wonder then that Del Core included a showroom and press office for celebrity appointments in the store in New York, which displays the brand’s ready-to-wear, couture and accessories lines over a 7,556-square-foot surface spanning three floors.
The Del Core store in New York.
Courtesy of Del Core
The overall interior concept mirrors the one in London and reflects the designer’s interest in nature, juxtaposed with a sci-fi lab feel. Recurring elements include graphic furniture in avocatus marble, a material that was also used in details such as the handles of the full-height glass door.
The minimal facade offers passersby a view inside to a narrow ground floor, ending with a sculptural cylinder covered in…